Fashion clones

Speaking of fashion is speaking of different styles, brands, tastes, clothing; however, what is really fashionable, at least in Spain, can be reduced to a few items that become viral among consumers.

It's amazing to walk the streets of Madrid and stop for a moment to count how many people wear the same shoes or the same jeans ... the results are surprising.

Three out of every ten girls may wear the same, it´s as if they just went out of a catwalk where they were showing off the same clothing line. And this happens every time that something goes viral, like the white and black Adidas or currently with the "yellow fever" of the famous jacket from Zara.

While it is true that we live in a hurried life where time seems to be valuable, although I do not think the lack of time is one of the causes why people narrow their clothe-purchasing choices to what the rest are wearing, since most of the people buy clothes every month.

The fashion industry is going as rapid as fast food chains, collections are created almost monthly, the funny thing is: What leads people to want to have that clothing that everyone else wear?... Is it because of the feeling of finding a thousand more people wearing the same piece and ratifying the fact of being IN? Or are there still people who make their purchases based on what they really like and go with their own style?

These are some of the questions that I have no answer to.

That is why is worrying the "power" that we give to the media and the fashion industry. They decide to make of fashion something quick, easy, massive and equal where the personality and style are put aside. In contrast it is important to promote meaningful purchases where you acquire something that you really like and you will use, not whatever else you have seen most of on your way to the store.

The more I try to think as to why is there such a thing as alienation of style, I must say that I still have an unanswered question... When did we become clones of fashion?